Updated
How We Use AI and Automated Systems
Where automation sits on our site
We run Paddy Power Casino under licence number 52819 from the UK Gambling Commission, and our owner and operator is PPB GE Limited. Like most regulated operators, we use automated systems to help us run the site safely. They are tools, not decision-makers of last resort.
Three areas matter most: fraud and payment screening, safer gambling monitoring, and customer support. We do not use AI to invent odds, alter game results or target you with pressure to play. Game outcomes come from the studios whose titles we host, such as Playtech, Evolution and Pragmatic Play, and those are tested under UK rules.
Fraud, payments and identity checks
When you deposit or ask for a payout, software looks for patterns that suggest card misuse, account takeover or money laundering. It may compare behaviour against your usual activity, flag unusual device or location changes, and trigger a request for identity documents. For example, identity documents are required before a first bank-transfer withdrawal is processed.
A flag is not a verdict. Anything that could restrict your account or hold a payment is looked at by a member of our staff before we act on it.
Human oversight and your rights over automated decisions
No significant decision about your account rests on automation alone. Account closures, payout holds, verification failures and limit changes are reviewed by people who can see the context and override the system. If we ever relied on an automated decision that affects you materially, you can ask for a person to review it, tell us your side, and challenge the outcome.
Under UK data-protection law you can also ask what personal data we hold, request corrections, object to certain processing and ask how a decision was reached. We keep the information used by these systems to what is needed for the purpose. Full details of what we collect and why are in our privacy policy.
Safer gambling monitoring
Our systems watch for signs of potentially harmful play, such as sharply rising deposits, long sessions or repeated deposit attempts after a loss. These signals can prompt a message, a prompt to set limits, or a conversation with a trained team member. We use this to protect you, not to push you towards spending more.
Staying in control is your right at any time. Our responsible gambling page explains limits, time-outs and self-exclusion. If gambling is causing you worry, GamCare offers free, confidential help on 0808 8020 133 or at gamcare.org.uk.
Support tools and how to raise a concern
Some first-line support questions, such as how to find a game or check a promotion's terms, may be answered with automated help. You can ask for a human agent whenever you like. Spotted something that looks wrong, or think a system has treated you unfairly? Tell us through the contact page, quote what happened and when, and we will review it. If you remain unhappy, you may take your complaint to the relevant data-protection or gambling regulator.