Updated
Advertising & Partners at Paddy Power
Where our marketing shows up
You may have found us through a banner, a comparison site, a social post or a friend's recommendation. Some of those routes involve commercial arrangements. We think you should know that before you click, not after you sign up.
Paddy Power Casino is operated by PPB GE Limited under UK Gambling Commission licence number 52819. Every advert, link and partnership we run carries that licence's obligations with it, whoever happens to publish the material.
Promotions never alter your odds
This point matters more than any other on the page. A marketing relationship has no effect on how our games behave. Slots, live tables and gameshows from providers such as Playtech, Evolution and Pragmatic Play run on their own certified mechanics, and the same rules apply to every account regardless of how it was opened.
Nobody gets better prices, kinder outcomes or a tilted result because of the link they arrived from. Equally, a welcome offer is simply an offer: it has its own terms, including expiry and any wagering, and you should read them in full before opting in.
The standards our advertising must meet
Our adverts are for adults only. We do not aim them at anyone under 18, and we ask partners to keep them away from children's media and youth-focused channels.
We do not allow claims that gambling is a route to financial security, a cure for boredom or a reliable income. Offers must show their key conditions clearly, and we expect partners to follow the same rule. If we find a partner breaching these standards, we ask for the material to be corrected or removed, and we end the relationship where necessary.
Staying in control
Gambling should stay an occasional pastime, never a way to solve money worries. Set limits that suit your budget, and step back if play stops being enjoyable. Our responsible gambling page explains the tools available to you. For free, confidential support, contact GamCare on 0808 8020 133 or visit gamcare.org.uk.
How we handle information gathered through marketing and tracking is set out in our privacy policy.
Third-party links and partner arrangements
We work with outside publishers, review sites and media owners who promote Paddy Power. When a person registers or plays after following one of their links, we may pay that partner a fee or a share of revenue. Their opinions are theirs. Ours are limited to the facts we publish on this site.
If a partner presents Paddy Power as a favourite, that may reflect a paid relationship rather than an independent test. Read reviews with that in mind, and check any offer details on our own pages before you deposit.